Roughstock Studios is a San Francisco-based, green certified communications studio offering graphic design, copywriting and consulting services. We build meaningful messages that increase sales, build customer loyalty and make your business more successful. Roughstock Studios designs logo and identity, marketing and promotional materials, advertising, copywriting, editorial and newsletter writing, websites, business collateral, CD, DVD and book packaging, and more. We also specialize in small business, sustainability, hospitality, and food and beverage consulting.

Selected Writing Credits: Jess Sand

Editorial and Op-Ed
  • "Are Your Organic Groceries Really Sustainable?" Small Failures. Online; November 2006.
  • "A Case for Kaz," Bar Stories. Online; February 2007.
  • "Champagne Cocktail Takes the Cake," The Wine Press. Print; Spring 2006.
  • "Deconstructing the Myths of Sustainability," Business of Design Online. Online; May 2007.
  • "Design Will Change," Business of Design Online. Online; April, 2007.
  • "Joining Forces: What Industry Consolidation Means to You," The Wine Press. Print; Spring
  • "Latest Trends: Fresh Flavors," The Wine Press. Print; Spring 2006.
  • 2006.
  • "Latest Trends: The Sideways Effect," The Wine Press. Print; Winter 2006.
  • "Make Mine a Manhattan," DrinkShoot. Online; January 2007.
  • "Pastoral Nostalgia or Blue Collar Chic? Enough of the Beer vs. Wine Debate!" Bar Stories. Online; May, 2007.
  • "A Renaissance Man at The Ritz-Carlton, Atlanta," The Wine Press. Print; Spring 2006.
  • "Training Success From Jamaica to Moscow," The Wine Press. Print; Winter 2006.
  • "Traveling Green Is Getting Easier," Green Options. Online; March 2007.
  • "Vinum Cellers PETS Ain't For the Dogs," Bar Stories. Online; December 2006.
  • "The Walkable Neighborhood: An Interview with Eric Fredericks," Small Failures. Online; June 2007.
Marketing Copy
  • Press release: "Sadie's Fourth of July DIY BBQ Cookoff." Client: Sadie's Flying Elephant.
  • Press release: "The Sustainable Studio Helps Designers Create a Greener Workflow."
  • Tagline, promotional postcard: Brotherhood of Corruption. Client: Author Juan Juarez.
  • Tagline and supporting copy, direct mail postcard: product announcement. Client: East West Herbs, USA.
  • Tagline and supporting copy, print ad series: prescription herbal formula product line. Client: East West Herbs, USA.
Instructional Copy
  • "Advanced Sales and Service," Ruth's Chris Steak House beverage training program.
  • "Advanced Spirits and Cocktails," Ruth's Chris Steak House beverage training program.
  • "Advanced Wine," Ruth's Chris Steak House beverage training program. Client:
  • "The Art of Breakfast," Omni Hotels training program.
  • "Beer 101," Four Points by Sheraton Best Brews program.
  • "Becoming a Beer Expert," Four Points by Sheraton Best Brews program.
  • "The Essentials of Bartending," Starwood Hotels and Resorts training program.
  • "Mixology Standards," Starwood Hotels and Resorts training program.

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