Roughstock Studios is a San Francisco-based, green certified communications studio offering graphic design, copywriting and consulting services. We build meaningful messages that increase sales, build customer loyalty and make your business more successful. Roughstock Studios designs logo and identity, marketing and promotional materials, advertising, copywriting, editorial and newsletter writing, websites, business collateral, CD, DVD and book packaging, and more. We also specialize in small business, sustainability, hospitality, and food and beverage consulting.

De Caboteur Français Étrange de Stella Artois

[09.17.07]

I took high school Spanish, so forgive me. But these coasters that Stella Artois sent to me as part of a fancy promotional package (seriously, these things came through customs), are quite, well, magnifique.

Stella Artois promotional beer coasters


I like that they aren't overdone; nothing fancy, just a little flare here and there. And you gotta love a client who appreciates white space.

Only one question remains: will Stella's elaborate marketing campaign (have you explored that site link yet?!) really elevate the beer's reputation from the Pabst of Belgium to high end import lager?

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