Marketing Requires Research

[09.07.07]

Creative Director: Let's go with a cinema theme for the new Hennessey ads.
Copywriter: Sure, we can make the ad look like a movie poster...
Creative Director: What'll you call it?
Copywriter: How about "Lost Weekend"...it has a classy, luxurious devil-may-care feel...
Creative Director: Go with it.



Result: An ad for cognac referencing a movie about alcoholism. Oops!

[Via adfreak]