Earthquake Preparedness Has Never Looked So Good

...Or been so easy to understand. The San Francisco Department of Emergency Management has done an incredible job with this infographic-based website explaining how to handle yourself in the (fairly likely) event of an earthquake. [Edited to add the real credit: I shot him because I loved him, damn him! in collaboration with asketicsf.]



The site is ultra simple, focusing on the six most common places you'll be when the Big One hits. The hilarious graphics (check out the mid-quake hair) immediately get the point across. And the copy follows suit, providing only the pertinent details, making it easier to remember, while throwing in a good dose of San Francisco attitude (when experiencing an earthquake at your local taqueria—how very relevant—you're given the choice between duck-and-cover and "grab your drink—it wasn't cheap"):



After watching the History's Channel's over-the-top-yet-nightmare-inducing look at San Francisco's earthquake history the other night, it was abundantly clear that although San Francisco's government actually has a really good earthquake preparedness plan in place, the city's residents are typically apathetic. The site does a nice job of combining design and copywriting into a short-and-sweet educational piece to break through that apathy.

(And yes, we have a run bag to keep us alive should we need it.)


[via Quipsologies]