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Describing how sports/current events/your latest bathroom visit is like your product/service/the marketplace.
Please, for the love of all that is good and holy, stop relying on tired old constructs to develop your blog content. I understand we're not all professional writers, and some folks need structured prompts to get inspired every once in a while (I know I do). But so many of these posts are grasping at straws, creating parallels where there are none. Worse still, such constructs don't generally lead to good writing. Because even when you've drawn a nice straight comparison between Michael Jackson's struggle for sanity and the solo entrepreneur's struggle for work-life balance, you're still left with the giant unanswered question of so what?
How do such metaphors (similes?) help your readers understand the significance of your point? Too often, they don't. What they do offer is an easy way for bloggers to keep talking about themselves, rather than anything that really matters.
So here's a quick challenge: the next time you're inclined to write your post around a comparison between some current pop culture phenomenon and your own business, take an extra minute to keep writing. Write about why anyone should care in the first place, and write about what it really means for your readers. Then go back, re-read it, edit the hell out of it, and then post it.
Please, for the love of all that is good and holy, stop relying on tired old constructs to develop your blog content. I understand we're not all professional writers, and some folks need structured prompts to get inspired every once in a while (I know I do). But so many of these posts are grasping at straws, creating parallels where there are none. Worse still, such constructs don't generally lead to good writing. Because even when you've drawn a nice straight comparison between Michael Jackson's struggle for sanity and the solo entrepreneur's struggle for work-life balance, you're still left with the giant unanswered question of so what?
How do such metaphors (similes?) help your readers understand the significance of your point? Too often, they don't. What they do offer is an easy way for bloggers to keep talking about themselves, rather than anything that really matters.
So here's a quick challenge: the next time you're inclined to write your post around a comparison between some current pop culture phenomenon and your own business, take an extra minute to keep writing. Write about why anyone should care in the first place, and write about what it really means for your readers. Then go back, re-read it, edit the hell out of it, and then post it.
Labels: advice, business, creativity, internet, language, writing
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