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Nice example of meaning manifested through a carefully chosen design element:
The postcard above accompanied a magazine insert encouraging breast self-examinations. I'll bet it would have been even more effective had the emboss been of an actual breast, requiring the reader to actually practice a sort of self-exam.
[via directdaily]
The postcard above accompanied a magazine insert encouraging breast self-examinations. I'll bet it would have been even more effective had the emboss been of an actual breast, requiring the reader to actually practice a sort of self-exam.
[via directdaily]
Labels: ads, info_design, marketing, nonprofits
2 responses:
Too bad that monthly breast self examines are not very helpful and over personalize what is essentially an environmental issue. Think how powerful it would be if we ask women to write their congress people and other officials once a month asking that toxins and chemicals which stimulate breast cancer be restricted and investigated. Instead of lone women at home furtively, silently, examining their own tissues-- what if they wrote, called, and demanded that something be done to protect them? Now there is an ad I could support!
This is such a great point, Pam. It speaks to the need to step back from our awareness campaigns and really look at what we're actually trying to achieve.
In this case, the campaign is clearly focused on impacting behavior change around breast self-exams. It seems to operate on an assumption that self-exams are an important part of prevention and awareness (I haven't seen the research to support your assertion that they're ineffective, but I haven't done my homework, either). In that respect, I would say the campaign takes a solid approach.
However, when using resources to conduct these kinds of educational/awareness (and direct behavior change) campaigns it becomes really important to spend those resources wisely. That means asking questions like "what, specifically, are we trying to achieve?" If lower incidents of breast cancer is the answer, then is a campaign encouraging self-exams the best way to achieve that goal? Probably not. Your approach - lobbying Congress - may be a better one. But there are a lot of questions that need to be asked and answered before we can reach that conclusion. Raising them in the first place, as you have, is an essential step in the process.
As an aside, I wouldn't be so quick to dismiss self-exams as "furtive" and "silent." I think there's a strong argument for the idea that the self-exam is an empowering act that encourages women to more directly own their health care and brings them closer to their body.
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