Roughstock Studios is a San Francisco-based, green certified communications studio offering graphic design, copywriting and consulting services. We build meaningful messages that increase sales, build customer loyalty and make your business more successful. Roughstock Studios designs logo and identity, marketing and promotional materials, advertising, copywriting, editorial and newsletter writing, websites, business collateral, CD, DVD and book packaging, and more. We also specialize in small business, sustainability, hospitality, and food and beverage consulting.

Design Impact: Architecture of Authority

When designers get all wordy and start saying things like, "you see how this line draws the eye to the main message, while that gentle curve prevents it from being too aggressive..." don't roll your eyes so quickly. Because each design element, when assembled correctly, does impact the viewer/user/visitor/audience.

LAPD Booking Bench, copyright Richard Ross

The Architecture of Authority, by UCSB professor Richard Ross, catalogs and explores "spaces built to communicate with others." The collection of photographs is thought provoking and occasionally disturbing. You really should check out excerpts from The Architecture of Authority and read the interview with Ross.

[via Coudal, of course]

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