Packaging Ideas: Wild Bunch

These are juice bottles from Wild Bunch:



Although these are sexy, I'm not one for overpackaging. And I can't help but feel this kind of stopper is overpackaging (what advantages does it really offer the consumer?).

But imagine if this was a wine bottle—a recorkable wine bottle. Now that would be something.

12/14/07 update: I received an email from Mike at Wild Bunch, who explains that this is not a retail package. It's used to stock their on-premise Organic Shot Bar, and both the bottle and stopper are reusable. Changes everything, don't it?! Turns out this is an ingenius little device, great branding and environmentally preferable to boot.

I still think it would be great on a wine bottle (with built-in vacuum pull?).