Six Essential Questions for the Business Blogger

Six Essential Questions for the Business Blogger is now available in the Articles section!

It doesn’t matter whether you’ve been toying with the idea of starting a business blog, or if you’ve been feverishly blogging about your company’s widgets for years: you have plenty more to learn. A quick look through Google’s list of “business blogs” reveals some common problems: lack of activity, poor readership and appalling representations of the businesses they’re meant to promote. These issues do more than render a company blog ineffective; they can do real harm by giving potential customers the impression that the business simply can’t be bothered to get it right... [Read the full article]