Roughstock Studios is a San Francisco-based, green certified communications studio offering graphic design, copywriting and consulting services. We build meaningful messages that increase sales, build customer loyalty and make your business more successful. Roughstock Studios designs logo and identity, marketing and promotional materials, advertising, copywriting, editorial and newsletter writing, websites, business collateral, CD, DVD and book packaging, and more. We also specialize in small business, sustainability, hospitality, and food and beverage consulting.

Calendars and usability

Elzr.com issued a challenge: submit any design for a full-year calendar that fits a standard business card. That's 2" x 3.5" of timely joy, ladies and gentlemen, and no easy task. There were some elegant solutions"

Business card calendar design by Adam Sporka; information design challenge.

And some other solutions that may have solved the specific problem, but failed to look at context and usability:

Business card calendar design by Joe Lanman; information design challenge.

Business card calendar design by Drew Keller; information design challenge.

It's all well and good to innovate, but if you're working with something as universally familiar as a calendar, the user still needs to be able to look at it and know how to use it. (That's why, for example, Target's redesign of the prescription pill bottle was so elegant; it made a universally recognizable object even easier to understand.)

Target redesigns the prescription bottle.

[view all calendar submissions at elzr.com]

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