Wine Packaging: Increasing sales by increasing creativity

From Portfolio:

"To make their products stand out, many winemakers are taking clever, daring, and sometimes even radical approaches to labeling. They’re putting as much attention into what’s on the bottle as what’s in it, turning to labels that shout 'Buy me!' or, in some cases, 'Touch me!...'

...Though winemakers must take on the expense—and time—involved in designing such labels, they often cost only slightly more than conventional stickers. (One winemaker said they’re cheaper than the better-quality labels he uses on his more expensive wines.) Even the Mollydooker Velvet Glove Shiraz label costs just $1.43, close to the $1.20 price of the cork. Many winemakers, though, are simply using playful labels that don’t add any extra expense."

[via Megan at HOW Blog]