What Can You Do With a Cow and a Budget?
Just because your budget isn't huge doesn't mean your print materials have to look like every other in-house, low-budget, stock-photo blah-zine out there. Pentagram's beautiful redesign of Dairy Today demonstrates how easy it is to bring a little class to the world of trade magazines.
How'd they swing it? Simple: instead of relying on the magazine's normal use of cluttered stock photography, they dropped a little cash on a one-day photo shoot. And in that single day, they shot 200 covers. And if you need a before-and-after, just check out what the mag looked like before Pentagram got their hooves all over it:
How'd they swing it? Simple: instead of relying on the magazine's normal use of cluttered stock photography, they dropped a little cash on a one-day photo shoot. And in that single day, they shot 200 covers. And if you need a before-and-after, just check out what the mag looked like before Pentagram got their hooves all over it:
Labels: branding, design, marketing, photography
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