Roughstock Studios is a San Francisco-based, green certified communications studio offering graphic design, copywriting and consulting services. We build meaningful messages that increase sales, build customer loyalty and make your business more successful. Roughstock Studios designs logo and identity, marketing and promotional materials, advertising, copywriting, editorial and newsletter writing, websites, business collateral, CD, DVD and book packaging, and more. We also specialize in small business, sustainability, hospitality, and food and beverage consulting.

Inside the Mind of a Type Designer

I am a sucker for process. I drool at the thought of reams of artist sketches, I love the behind-the-scenes letters sometimes exhibited in museums to accompany a given collection, and I absolutely, positively get a kick out of reading the how of a what. So I owe a big thanks to Kris Sowersby for exposing the shadows of his type design process to the light, for all to read.

Newszald typeface sketches copyright Kris Sowersby

Kris doesn't just provide a behind-the-scenes how-to. He also reveals his own personal approach to designing typefaces, and he gives us a little hint at just how much work goes into something as "mundane" as making letters. This is such a great example of how the ever-so-slightest details, imperceptible to most non-designers, are the be all and end all for those of us who spend our time making things that look nice actually work.

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