Recently Published in HOW Design Magazine...

The current issue of HOW, one of the leading professional graphic design magazines, features Jess' article Deflate the Tire Kickers. Every profession has their version of the tire kicker: those not-so-serious prospects that eat into your profitability. This five-page article walks designers through the client intake process, offering practical advice on how to identify and effectively handle this segment without losing your cool.



The magazine is currently on the newsstands at most major bookstores, and can also be purchased online. [Update: HOW Magazine has now posted the full text on their site, so you can read the article online.]

(And am I the only one who thinks the illustration looks like David Bowie? Which is, of course, totally rad.)