Roughstock Studios is a San Francisco-based, green certified communications studio offering graphic design, copywriting and consulting services. We build meaningful messages that increase sales, build customer loyalty and make your business more successful. Roughstock Studios designs logo and identity, marketing and promotional materials, advertising, copywriting, editorial and newsletter writing, websites, business collateral, CD, DVD and book packaging, and more. We also specialize in small business, sustainability, hospitality, and food and beverage consulting.

Thinking About Buying a Website Template? Think Again.

Zen goddess Dani Nordin has a great post about the pitfalls of off-the-shelf templates over on her blog, including this gem that most folks overlook:
"It takes time away from activities that you're already good at, and takes you away from growing your business. When you went into business for yourself, was it because you wanted to learn HTML, SEO or logo design? Unless your business is graphic or web design, the answer is most likely no. Forcing yourself into a situation where you are doing all of the marketing, logo design, etc. for your business not only takes your valuable time away from your business, it forces you to do a lot more work with a lot less results than if you had found the right designer to partner with on your materials."
DIY seems to have a stranglehold on popular culture right now. But when you get down to the real nitty-gritty, business success relies on knowing when to get your hands dirty and when to invest in professional expertise. We're all on a budget, but if you're not willing to invest in your own business, how can you possibly expect your customers to?

Labels: , , , , , ,

Simplify This.

One of the easiest ways I have found to simplify my life is to stop reading the absurdly long list of ways to simplify your life continually posted by life-simplifying blogs.

Labels: , , ,

Spreading an Ideavirus

Seth Godin makes a very interesting point when he talks about how best to respond to the virus that is fundamentalist terrorism:
"The best way to counter an ideavirus, any ideavirus, is not by challenging the medium in which it spreads. It didn't stop pirate radio or salacious TV shows or online porn. What has always worked the best is countering one ideavirus with another one. To use the same medium to spread a different, better, more powerful ideavirus. You don't counter racism by making the act of uttering racist statements against the law. You do it by spreading an idea (racism is hateful, wrong and stupid) that keeps the racist from expressing his ideas because all his friends will shun him if he doesn't.

If you want moderate ideas to spread in a community, promote the people who are spreading those ideas. Make them heroes. Amplify their message and help it spread..."

Labels: , , , , ,

A Serious Blow to Internet Censorship?

Right on the heels of my recent post about internet censorship comes what might very well be a solution. Picidae is an project created to bypass governmental spying and censorship via the internet. The project has seen a mild flurry of publicity across the internet as it nears release, and now as I try to load the site once again, I get an internal server error. Uh-oh.

The program (which, I believe, was developed by someone in Germany) is based on the technique used by governments like China in which a user's internet habits are tracked as they enter information online. Typically, censoring governments log search engine entries and URL entries, and if the offending site is restricted the user either is denied access to the site or gets their internet connection shut down completely. So, for example, Googling "Tiananmen democracy movement" might either return very few results, or shut down your internet connection.

Picidae allows you to enter an URL via their servers, and returns an image map of the target URL, as opposed to an html page. The links remain clickable and simple forms can still be filled out (so you could search Google all day long).

It's a brilliant concept, a potentially revolutionary system. I can only hope that the inability to access picidae.net at this moment is due more to some kind of access overload than to something more insidious.

[Edit: The Picidae site appears to be up and running now.]

Labels: , , , , , , ,

Internet Without Borders? Think Again.

Technology has broken down global barrier after global barrier, bringing the outside world into some of the most geographically obscure localities. American TV shows are exported to countries still jonesing for our brand of "culture" and products cross oceans both ways, scratching that consumerist itch that continues to spread like a rash over the earth's surface (the number of Chinese products, for example, imported to the U.S. more than tripled in the last twenty years1). China would seem to be reciprocating the favor, opening the mainland to U.S. imports as well.2 But some borders will not be breached no matter the price paid by the country's citizens.



China has the dubious distinction of joining a dozen other countries in enforcing an internet "black hole." The above map, produced by Reporters Without Borders, shows us who is not allowed to freely surf the net throughout the world. Some of these countries filter out sites that disagree with the ruling government, some monitor and log users' internet activity, others ban private service providers and still others go as far as to imprison those who use the internet to freely express themselves.

While it strikes me as unforgivably unjust that our global economy continues to support such political oppression, maps like the one above remind me how deeply graphic depictions of this kind of injustice can strike a chord. With so much visual clutter bouncing off our retinas, it's nice to see some meaningful messages being sent through the airwaves and internet tubes, too.

(Don't forget to ask yourself: how does the U.S. fare in all of this?)

[via Strange Maps]

Labels: , , , ,