Seems I may be the only business not touting an Earth Day promo special sale blitz - you can thank me (or scold me) later. It's been a busy Spring around these parts (bet you thought you'd never hear from me), and I've got a lot to cover without boring you to tears.
So without further nonsense, on to the Roundup...
Studio Hours in May
I'll be skipping town to participate in this year's HOW Design Conference in Boston, so I'll be out of touch May 14 - 22. As I've mentioned to those of you with current projects, we'll work around those dates to get your projects finished. And if you'll be attending the conference, drop me a line and let's meet up!
Recent Work: Evnine and Associates' New Logo
I'm happy to introduce the redesign of Evnine and Associates' new logo and identity collateral. The new streamlined look plays with the financial concept of "extra market returns," symbolized in the industry by the alpha symbol.
The big challenge here was creating a look distinguished enough to impress a rather staid financial industry while still communicating the personality and charm of this incredibly focused team of statistical wizards.
How a Marketing Plan Builds Your Business
There are plenty of reasons why you, savvy businessperson that you are, need a written marketing plan, and the most obvious is that you don’t yet have one. Ask yourself: does the competitor down the street (or online) have a written plan? If they do, then you’re a step behind already and you better catch up. But if they don’t, which is far more likely, then creating one for yourself will give you an instant competitive edge...
...Realistically, your plan can be as simple or as complex as you choose to make it. You’ll have to balance your available resources with your ideal plan, of course, and find the level of detail that works best for your business. A full-blown strategic marketing plan, however, should include at least the following elements:
- An analysis of your brand position, market segments, and product delivery strategy
- A set of specific marketing goals and objectives
- An audit of your current marketing tactics
- A step-by-step action plan to reach each goal (each action should build on the others to create a cohesive strategy)
There’s more to it than that, but those are the essentials. Without them, your marketing plan is more of a marketing notion. Remember: a plan should be executable, appropriate to your needs, and effective...
Recent Blog Posts That Might Ring Your Bell
How Will People Find My Business Blog? 20 Useful Directories
San Francisco Green Business Resources
Flags of the World: What They Really Stand For
Who Won Made to Stick?
Thanks to all of you who've filled out my website survey! Your responses are being channeled into the new version of roughstockstockstudios.com, to be launched in the next couple of months. The lucky winner of Made to Stick: Why Some Ideas Survive and Others Die is...drum roll please...Barry Weinbrom of Saving the Earth Every Day. Congratulations, Barry! And again, thanks to everyone for participating.
From the "And You Thought We Wouldn't Notice" Dept | The Photoshop Disasters blog points out what every designer already knows: having the software does not make you automatically competent.
My Notes on Bill McKibben | Environmental reporter Bill McKibben spoke in San Franciscom, frustrating the hell out of me and begging some very important questions.
Stop the Spray! | California will begin spraying its urban populations with an undisclosed pesticide this summer and continuing monthly for 3-5 years in an effort to eradicate a moth. Join the 20,000+ residents who oppose the plan.
And that's enough of that. As always, if you have any questions, complaints, comments, or are interested in learning more about what Roughstock can do for your organization, just drop me a line.
Best,
Jess Sand
Principal
