Selected Writing Credits: Jess Sand

Editorial and Op-Ed

• "Are Your Organic Groceries Really Sustainable?" Small Failures. Online; November 2006.
• "A Case for Kaz," Bar Stories. Online; February 2007.
• "Champagne Cocktail Takes the Cake," The Wine Press. Print; Spring 2006.
• "Deconstructing the Myths of Sustainability," Business of Design Online. Online; May 2007.
• "Design Will Change," Business of Design Online. Online; April, 2007.
• "Joining Forces: What Industry Consolidation Means to You," The Wine Press. Print; Spring
• "Latest Trends: Fresh Flavors," The Wine Press. Print; Spring 2006.
• 2006.
• "Latest Trends: The Sideways Effect," The Wine Press. Print; Winter 2006.
• "Make Mine a Manhattan," DrinkShoot. Online; January 2007.
• "Pastoral Nostalgia or Blue Collar Chic? Enough of the Beer vs. Wine Debate!" Bar Stories. Online; May, 2007.
• "A Renaissance Man at The Ritz-Carlton, Atlanta," The Wine Press. Print; Spring 2006.
• "Training Success From Jamaica to Moscow," The Wine Press. Print; Winter 2006.
• "Traveling Green Is Getting Easier," Green Options. Online; March 2007.
• "Vinum Cellers PETS Ain't For the Dogs," Bar Stories. Online; December 2006.
• "The Walkable Neighborhood: An Interview with Eric Fredericks," Small Failures. Online; June 2007.

Marketing Copy

• Press release: "Sadie's Fourth of July DIY BBQ Cookoff." Client: Sadie's Flying Elephant.
• Press release: "The Sustainable Studio Helps Designers Create a Greener Workflow."
• Tagline, promotional postcard: Brotherhood of Corruption. Client: Author Juan Juarez.
• Tagline and supporting copy, direct mail postcard: product announcement. Client: East West Herbs, USA.
• Tagline and supporting copy, print ad series: prescription herbal formula product line. Client: East West Herbs, USA.

Instructional Copy

• "Advanced Sales and Service," Ruth's Chris Steak House beverage training program.
  
• "Advanced Spirits and Cocktails," Ruth's Chris Steak House beverage training program.
  
• "Advanced Wine," Ruth's Chris Steak House beverage training program. Client:
  
• "The Art of Breakfast," Omni Hotels training program.
  
• "Beer 101," Four Points by Sheraton Best Brews program.
  
• "Becoming a Beer Expert," Four Points by Sheraton Best Brews program.
  
• "The Essentials of Bartending," Starwood Hotels and Resorts training program.
  
• "Mixology Standards," Starwood Hotels and Resorts training program.
  

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Selected Client List

Roughstock is proud to have worked with some incredible companies and organizations over the years, including:

A. Cook Associates
DA Studios
East West Herbs USA
Enablers
Four Points by Sheraton
Mission Arts Foundation
Omni Hotels
Phillips Seafood Restaurants
The Ritz-Carlton Hotels
Ruth’s Chris Steak House
Sadie’s Flying Elephant
Salt Creek Catering
Search For Common Ground
Turtle Island Films
Vista Clara Films
WineQuest/Service IQ

For a list of Jess' writing credits, click here.

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Our Services

Roughstock offers a wide variety of marketing services; our capabilities include:

Writing

• Newsletters
• Direct mail
• Advertisements and tag lines
• Web copy
• Marketing and promotional materials
• Press releases
• Sales sheets
• Communications materials
• Training programs and manuals

Graphic Design

• Logos and identity
• Print advertising
• Marketing and promotional materials
• Newsletters, catalogs and publications
• CD, DVD and package design
• Websites

Consulting

• Small business management
• Marketing and brand building
• Beer, wine and spirits
• Hospitality
• Sustainability and LOHAS

Let us know what you need done, and we'll let you know if we've got it covered.

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About Roughstock Studios

Howdy! Roughstock is an independent communications studio offering writing, design and consulting services. Want it simpler still? We make meaning from words and pictures.

We work with all kinds of organizations and on all manner of projects. Whether you’re fantasizing about a whole new identity (and who isn’t?), in desperate need of the right words, or just looking for solid advice, Roughstock can help. We’ve done all of that and then some: our work has increased sales, built customer relationships and taught thousands of employees about all kinds of things.

The studio is the brainchild of Jess Sand, former marketing director, poet, bookkeeper, honky tonk DJ, bartender, teacher, line and prep cook, office manager and wrangler of chaos, in no particular order. Jess handles pretty much everything, and brings in others to handle the things she can’t (she’s smart that way). Jess' particular areas of expertise include sustainability issues, hospitality standards, small business management and adult beverages (seriously).

Let us know what you need, and we'll help make it happen.



Associations and Memberships:











[Directory Listings]

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Our Commitment to Sustainability

We believe strongly that sustainability and business success are not mutually exclusive endeavors. To prove this point, Roughstock does everything we can to operate our business in an ethically and environmentally sound manner. This includes addressing our social, economic and environmental impact on our local and global communities.

Environmental Ethics
Roughstock is a certified San Francisco Green Business. This means we take active steps towards reducing our energy and water consumption, minimizing our waste, and implementing environmentally preferable purchasing policies.

When designing projects, we try to reduce material use (and, ultimately, waste) by designing for a low-impact result. We specify vegetable-based inks, recycled papers and green printers whenever possible. These methods are often imperceptible to clients and audiences, but can make a vast difference in environmental impact.

[Download our full environmental statement.]

Community Ethics
Roughstock believes that business can and should serve as a change agent; we succeed only as long as our community succeeds. We donate a portion of our profits to a variety of nonprofit organizations, and we contribute our services pro bono to organizations working towards social change.

We also work with local printers and suppliers as much as possible to reduce the freight impact of shipping goods and to help support our local economy.

Social Ethics
As comedian Bill Hicks was fond of saying, marketers are "the ruiners of all things good." So although we welcome clients of all shapes and sizes, in honor of Bill there are certain things we won't do. We won't sell cigarettes, guns, or prescription drugs, for example. We also don't believe in shutting anyone out of the conversation; each project is accepted on a case-by-case basis and carefully evaluated for its social impact. See our client list for examples of who we do work with.

Client Ethics
Roughstock is, above all, a straight-shooting company. We let you know what you can expect from the get-go, we work within client limitations as best we can, and we aim to please. Our business relationships often last for years, and are based on mutual respect and integrity.

We encourage our clients to integrate sustainable choices into their projects, but we aren't preachers. We're happy to lead the way, provide insight and advice, and help our clients make the most appropriate decisions for each project.

In addition to the above, Jess was recently certified in sustainable business management, and is the author of The Sustainable Studio, a monthly column about sustainable design, for the Business of Design Online. She also writes a blog about practical sustainability for daily living called Small Failures: Sustainability for the Rest of Us.

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