An inside look at corporate intrapreneurs.
As communications manager for Net Impact, I had the opportunity to share some of the learnings from Corporate Careers That Make a Difference, our publication exploring how corporate professionals are making a difference from within what most would consider "conventional" roles.
Excerpt: Beyond the CSR Department: Corporate Intrapreneurs Forge Another Path
"…Connecting functional departments that otherwise might not work together is just one approach intrapreneurs are taking. But it requires buy-in from multiple people—and those people need to understand and accept the business case for corporate citizenship initiatives. According to Net Impact’s research, if there is no one to make this case, even well-intentioned efforts can fizzle out quickly.
Pareen Shah, senior manager of strategy at Levi Strauss & Co, comes into contact with many different parts of the company as a matter of course. “One minute you’re talking to IT people about databases, then you’re talking about product design, and then you’re talking to finance about the cost of goods.” Introducing social or environmental issues into these conversations can confuse them at best, and derail them at worst. …"
Read the full article on SSIR.
