Technology-driven writing that keeps people awake? No problem.

Sunpower Corporation, makers of high-efficiency solar equipment, wanted to share their real-world success stories with potential customers. Roughstock's web copy and case study materials broke down what otherwise might be a dry, technologically complex subject into plain English that makes the point.

Solar power company case study. Copywriting by Roughstock Studios.

Excerpt: Energy provider builds first solar power facility on landfill

"...The size of the Jeonju plant demanded significant land area in a city proudly balancing modern growth with its surrounding natural resources. Rather than destroy the lush landscape of the Honam Plains that hug the city, or claim urban land better used to house a growing population, EnE System wisely chose to build its plant on 53,000 square meters (33 square miles) of landfill.

The plant is the first of its kind to be built in such a location. By utilizing land that would otherwise lie dormant, Jeonju thrives from clean, renewable energy that doesn't encroach on valuable landscape, while setting a new standard for solar projects..."

Excerpt: How Solar Works

"SunPower knows solar. For over 20 years, the company has led the industry using advanced research and the most efficient technology available.

Step 1: Collection

SunPower's streamlined, all-black panels collect sunlight throughout the day, automatically converting it into electricity. Because SunPower's panels produce up to 50% more energy than conventional PV panels, fewer are needed across your rooftop.

Step 2: Conversion

The electricity produced from your panels travels through the system to the SunPower inverter, where it's converted from DC to AC for household use.

Step 3: Return on Investment

During daylight hours, as your panels produce more energy than your home needs, your electric meter spins backwards. This earns you credits from your local utility company in a process known as net metering. After dark, your home automatically retrieves that credited energy from the grid for normal use."

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