Grabbing people's attention without scaring the pants off them.
Vista Clara Films needed a striking identity for Crude Impact, their documentary film exploring our global dependence on oil. We created the film's logo and supporting identity, several editions of DVD packaging, and various marketing materials.
Recognition
Crude Impact has gone on to win over a dozen awards and nominations, and Roughstock's design work for the film has been published in Basic Logos by Index Books (2010) and David E. Carter's Big Book of Design Ideas 3 (2008).
"Roughstock Studios produced a design that highly distinguished our film from others. The DVD cover was captivating...the work was done on time, and the communications were excellent. It was one of the most smoothly handled and enjoyable collaborations I have been involved with."
—Jay Wood, Producer/Director
